Case Studies

11 Case Studies That Led to Rapid Growth, Private Equity Buyouts, and Multi-Million Dollar Returns on Investment.

Below is a series of case studies written for businesses that seek exceptional digital marketing results. 

Modern Steps ABA Gets Its First 25 Clients

Help new in-home ABA therapy practice get new cases.

Virginia

Meta (Facebook + Instagram) Ads, marketing automation with prequalification SMS sequence. 

The client paced themselves carefully to ensure they could maintain high quality services. This translated into using a modest budget to avoid having too many new clients at once.

25 clients enrolled and more in line for assessments.

Dream Big Children’s Center Reverses Referral Decline, and Grows from One Location to Many

Generate new patients on demand to offset a sharp decline in insurance-network referrals. Later, support the launch of a new autism-focused daycare program and attract qualified clinical staff.

Los Angeles, CA

SEO, Google Ads, Meta (Facebook + Instagram) Ads, marketing automation.

Initial campaigns produced new patient enrollments within weeks. Subsequent campaigns supported a program launch and accelerated hiring, demonstrating the clinic’s ability to grow across multiple verticals—patients, programs, and staff—using the same marketing engine.

New ABA therapy enrollments restored consistency shortly after launch. Later, the client launched a day care program reached half capacity on time to ensure a successful first fall semester. Qualified job applicant generated within 2 hours of launching campaign. Foundation laid for a multiyear partnership that helped the client open multiple locations in Southern California.

ABA Therapy Startup Grows in Multiple States

Get cases in multiple states, minimize time spent following up with leads.

Midwest and East Coast

Meta (Facebook + Instagram) Ads, marketing automation with prequalification SMS sequence. $56,991.84 was spent on the ads over the course of nine months, generating 2,010 leads.

The client tested us against two other marketing services at the same time. Our cost per client acquisition was over 60% less than the next best service.

Rapid growth across three states, setting the stage for continued expansion.

Medical Practice Gains Consistent Pipeline of New Cases and is Acquired in Private Equity Deal

Get local patients for routine and emergency care.

Tristate Area

SEO, Google Ads, Meta (Facebook + Instagram) Ads, marketing automation. $184,000 spent on ads.

Google Ads worked far better for this client than Meta Ads, leading us to concentrate all of the ad spend there. SEO increased search traffic 261% in three months.

Consistent growth and a private equity deal. 

ABA Therapy Center Saved from Having to Lay Off Staff

Replace clients aging out of services to avoid having to lay off well-trained registered behavior technicians. 

Chicago, IL

Meta Ads, Google Ads, Marketing Automation.

“Our increase in treatment hours has all been due to Reece’s social media marketing magic.  He has been extremely professional, supportive as well as keeping his word and monitoring the ads to help me get the biggest ROI.  I am so thankful for all that he has done in helping me be able to help more kids in need of our services.   Thank you, thank you, thank you!!!”

The client volunteered the following information for use in an anonymous case study:
When I started with you, Jan 1, 2019 we were scheduled at 1,304 hours per week.  As of the end of June, only 6 months later, we were scheduled at 2,269 hours per week.

New In-Home ABA Practice Scales Rapidly With Predictable Patient Growth; Later Sold to Private Equity.

Increase new ABA therapy patients and expand the clinic’s capacity by generating both parent consultations and qualified therapy staff applicants.

New Jersey

Meta (Facebook + Instagram) Ads, multiple lead-generation campaigns, recruitment campaigns, sales scripting, and SMS-based marketing automation.

Clinic revenue grew from approximately $250,000 to over $1,850,000 per year within six months. $214.58 in revenue for every $1 invested in Facebook Ads. Later sold to private equity.

Over six months, the clinic generated 461 free-consultation leads at an average cost of $18.81 each. Consistent follow-up using our scripts played a major role in converting these leads into enrolled patients. Social media engagement on our ads (comments, shares, and likes) enhanced the campaigns’ efficacy.

A separate recruitment campaign produced 349 ABA therapist job applications at $12.73 each, ensuring the clinic could scale staff rapidly enough to meet demand.

The ad strategy benefited from algorithm-optimization methods that often reduce lead costs by 50–70%, helping maximize ROI.

Success required disciplined follow-up and a willingness to run a high-volume consultation process, as not every lead is qualified.

Rehab Clinic Doubles Enrollment in Three Months

Help alternative treatment rehab clinic attract more patients.

Mexico

Google Ads, Meta Ads, marketing automation, landing page design, effective compliance strategy.

Client’s alternative approach to rehab necessitated very specific ways of wording the ads to remain compliant.

Enrollment doubled in three months and the client moved to a larger location.

ABA Therapy Center in Dallas Sees Rapid Growth at Height of Covid Crisis, Later Purchased by Private Equity.

Help practitioner-owned ABA therapy center enroll more clients and hire new staff.

Dallas, TX

Search Engine Optimization, Google Ads.

Competitive area required careful planning and attention to detail to succeed in.

Client reported filling caseloads for three BCBA’s at the height of the Covid Pandemic.

St. Louis ABA Therapy Center Expands from One to Five Locations

Get center to max capacity.

St. Louis. MO

Meta Ads + Marketing Automation.

We leveraged this client’s unique approach to ABA therapy to increase parent interest in services.

First center reached full enrollment, and the client went on to open four more centers in the area.

Startup Provider of Psychiatric Services Quickly Enrolls Clients, Opens Locations.

Help startup get clients, quickly.

Investment up front in a great website design made it easy to get a good conversion rate with the ads.

Website Design, Google Ads, Marketing Automation

New clients enrolled with ease in month one, new locations opened in month three.

In-Home ABA Practice Gets 30 Cases in First Three Months

Help new company enroll cases quickly.

Client marked leads as “won” or “lost” in the CRM to assist us in allocating the ads budget efficiently.

Google Ads + Meta Ads + Marketing Automation

30 new clients in three months.

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